Naples Market Report July 2025

We are back with our monthly market report and Naples saw a substantial increase in activity compared to summer 2024. Pending sales jumped nearly 20% compared to July 2024, showing that there are buyers ready to purchase well-priced homes.

Inventory peaked back in March but has been steadily declining, with July inventory down to 5,224 properties from 7,483 just a few months ago. Closed sales rose 2%, highlighting increased demand. We will be continuing to follow inventory closely over the next six months to monitor whether the decrease in inventory is due to seasonality or whether fewer homeowners are choosing to sell their properties.

Delving into our market we see that correct pricing, excellent marketing and differentiation from the competition remains key to getting homes under contract. We saw 48% of July sales be cash closings, which means for 52% of buyers in July, interest rates were a factor. We typically see a higher percentage of cash buyers during our winter months. Condo prices dipped 10% year-over-year and single-family homes fell 6%.

Our inventory levels are back to pre-pandemic norms, but prices remain much stronger and most homeowners in Southwest Florida have a lot of equity in their properties. With national economic shifts influencing the local market, one thing is clear: Naples remains a preferred destination for those seeking stability, lifestyle, and long-term value.